Survey image
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Boosting Engagement: How to Craft Effective Surveys

Over the past years, marketers have gained access to unlimited survey tools. From paid survey solutions to ready-to-go solutions, the abundance of survey solutions has made it easy for marketers to conduct their own research! Easy to create, yes! But crafting an effective survey is something that requires careful planning, especially if you want to…

Two individuals displaying a five-star rating symbol.
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Why are reviews important for your business?

Imagine you’re in a new city searching for a place to grab dinner. You pull out your phone and start scrolling through restaurant options. As you browse, what holds your attention? Chances are, it’s not just the flashy website or enticing menu – it’s the reviews. Sounds like you, right?

In today’s highly competitive marketplace, where trust is paramount, positive reviews can be the difference between a thriving business and one struggling to attract customers. They have become not just a bonus but a necessity for businesses looking to succeed.

What is a location-based service (LBS)? Everything you need to know!
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What is a location-based service (LBS)? Everything you need to know!

In the dynamic landscape of data-driven decision-making, Location-Based Services (which are also known as LBS) emerge as a tool ensuring the accuracy and reliability of information. As businesses increasingly rely on data for strategic insights, understanding the role of LBS in maintaining data quality becomes extremely important. What is LBS? LBS stands for Location-based services….

Multiple question marks in a corporate setting
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What are the differences between Open-Ended and Closed-Ended Questions?

Ever found yourself scratching your head over whether to use open-ended or closed-ended questions in your surveys? You’re definitely not the only one! Each type brings its own flavor to the table. Today, let’s dive into the world of questions and discover which style might be the perfect fit for your next survey adventure. First,…

Group of people standing in front of YBM building, located in Gangnam (South Korea)
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Case Study: FingeRate Bot at YBM Gangnam

With the widespread availability of our solution, FingeRate Bot, we have embarked on a journey of collaboration with numerous partners. Since our founding, our primary goal has always been to offer unparalleled service and raise the user experience to new heights. In this case study, we explore our collaboration with YBN Inc., the pioneer of…

Laptop on a table showing a dashboard and several graphs
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Why Is Data Visualization Important For Your Business?

Data visualization is one of the most powerful tools to support decision-making. By transforming complex data into visually engaging and easily interpretable charts, graphs, and infographics, data visualization empowers you to gain valuable insights and drive informed decision-making. Whether you’re analyzing sales trends, customer behavior, market research, or financial performance, data visualization allows you to…